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This tool provides step-by-step guidance, illustrative communication strategies and additional resources for underutilized commodities in maternal and newborn health: Misoprostol to prevent and treat postpartum hemorrhage, Magnesium sulfate to treat preeclampsia and Chlorhexidine for cord care to prevent infection in newborns. The 6 steps are: Analyze the Situation, Define a Vision, Choose the Target Audience, Select Key Messages, Determine Activities and Interventions, Plan for Monitoring and Evaluation.